It’s that time of year when the elite of Melbourne go crazy for VAMFF, or for those who aren’t in the know, the Virgin Australia Melbourne Fashion Festival!
Some of Australia’s best and brightest designers, brands and retailers show their wares to the trend hungry crowds of Melbourne. A hectic week, over countless locations, many hard working people giving it their all to help their fashion dreams come true.
A couple of years ago we worked with the Westfield Doncaster team to bring to “same day turn around” videos from the opening two days of the festival at the hub at the Royal Exhibition building in Carlton. We pride ourselves in being experts in speedy video production and content delivery, and this challenge was no different, and we got to watch it all from the front row! For two days we delivered a video package each day, 3 hours post event. We love the challenge of capturing the buzz and fun of any event, especially with the added challenge of a “same day” delivery, helping get key messaging out for social channels that these days almost require an immediate content piece ready for followers and fans ASAP!
Good luck to all the hopefuls, established and mega brands out there this festival giving it their all!