These days, there’s social media video content everywhere, it’s hard to escape. The current statistic is that nearly 80% of all web traffic will be video in the next 5 years.
Brands and businesses are looking to leverage content when ever they can. It gives them a chance to connect and engage across aspects of their brand that previously took a long time to reach market via existing old school media formats. Now, you can send out to, and target, fans and followers via your own social audiences. Recently Dulux found they had some leftover footage from a stills shoot with a new litter of their iconic English sheepdogs. So they were looking to create a small series of social clips, playing on some of the dilemmas we all face when painting. *cue cuteness overload* We created a series of 4 clips across both standard and vertical screen designs, using themes such as “need a break?” “Time for cute break” and “meet the new family members”
Creating content from something that normally would have sat on a shelf is always a challenge we enjoy, more so when it’s content that can bring a smile to an audiences face.
Time for a cute break!
